The Creative Process...

In making a short, 20 second film based around the theme of panic, we had to come up with the idea entirely ourselves. To do this, we underwent a creative process in which various decisions were made about what we would need to do to form something appropriate.
Some of the decisions we made here were often split into two vague categories; the first being creative based, and the second being for more technical reasons. An example of these would be or decision to film on the field, as this was purely to make sure that if we were to talk loudly or scream, then we would not be disturbing any other workers. The other, more creatively based reasons were things such as the idea of no sound or dialogue in the first half of the video to add a sense of panic, or the idea of using mainly still camera shots for the duration.
It was these decisions that helped us produce our Panic video and I think, only with this balance and understanding that the creative process we go through is just as important as the final product can we make things that we are truly proud of and provide a source of inspiration.